This 3-Day Google Analytics Certification Course is available as Corporate Training Course at your company’s premises/office and is fully HRDF claimable (subject to HRDF approval). If you are interested in getting several of your staff certified at your own office please contact us using our Contact Form. We will get back to you within one business day with details.
If you have only a couple of your colleagues it will be more cost effective if you send them to our Public Training. This is also fully HRDF claimable (again subject to HRDF approval). In this case please register your staff here at Eventbrite, or if you need an official quotation or invoice for management approval please register here: 3-Day Google Analytics Certification Course
If you have a company website you need to know how users interact with it. If you don’t know this you don’t know if you get your message across, or if your website brings the results it should. Google Analytics will do this for you, and your staff needs to learn how to use Analytics effectively.
It is not enough to just have a company website and hope for the best. Your company’s decision making should be based on real data, not on guesses and gut feelings. Google Analytics will help you to obtain all the info about your website visitors and their behavior, so your company can make data-driven decisions.
Who will benefit from this Google Analytics Certification Course?
This Google Analytics Certification Course is aimed at Marketing Staff who preferably have some working knowledge of Google Analytics, and want to acquire the official Google Certification in order to significantly improve their digital marketing knowledge or simply to learn how to get the most out of Google Analytics.
- Entry to top level Marketing Staff in ANY Industry (the future in online!)
- Marketing Agencies (digital and traditional)
- Existing Google Analytics users struggling with getting the best out of their website data
- Staff of Companies that have a website but are unsure whether the website works as planned
The Certificate is issued directly by Google. After passing both exams you will hold it in your hand at the end of the 3-day course.
The Google Analytics Certificate is by now a standard certification for people working in Digital Marketing. If you don’t have it you risk for your skills to be outdated. Take part in our course, and join the modern digital marketers. It’s only 3 days, imagine how it can change your company’s bottom line by being at the forefront of current knowledge.
Here’s what you will learn in-depth:
This 3-day Google Analytics Certification course will cover all Google Analytics topics from basic setup and configuration all the way to advanced tracking features. It’s a lot of material to cover, but we will prepare you in depth for the official Google Analytics Certification exam to become a Google Analytics Qualified Individual.
Day 1: Google Analytics 101
- Introduction to Google Analytics
- Getting started with Google Analytics
- The Audience reports: who are these people?
- The Traffic Sources reports: how did they get here?
- The Content reports: what did they do on my site?
- The Goals and E-Commerce reports: how much are they worth?
Day 2: Google Analytics 201
- Reporting vs. Actionable Analysis
- Advanced Campaign Tracking
- Advanced Segments
- Custom Reports
- Analytics for SEO
- Analytics for SEM
- Analytics for User Engagement
- Multi-Channel Funnels (MCF)
- Flow Visualizations
- Social Media & Real-Time Reports
Day 3: Google Analytics 301
- Google Analytics Tracking Code
- Account Administration
- Cleaning up your Data
- Measuring & best Practices
- Extracting Data
- Google Analytics IQ Certification Exam
- Presentation of Certificate
If we come to you and conduct the training at your office premises we will charge according to HRDF guidelines, which may include travel expenses etc. if required. The course is 100% HRDF claimable, subject to HRDF approval. There are no hidden costs, and no extra payment is required from your company besides from your existing HRDF contribution.
Alternatively, if your staff joins our public courses at our training center the cost for this 3-day Analytics Certification training is only RM3000 and fully HRDF claimable (with HRDF approval). It includes the training materials, the official exam and certification as well as refreshments (parking is not included). There are no hidden costs and there is nothing else you have buy. Please either register your staff here at Eventbrite, or if you need an official quotation or invoice for management approval please register here: 3-Day Google Analytics Certification Course
Some recent Testimonials
“It has been an absolute joy and privilege for me to be taught by Dr Frank on Google Analytics in a condensed 3 days enterprise course. It was amazing that Dr Frank managed to teach a class of 30+ with combination of non-techies and techies – and obtained a 100℅ pass rate! I would highly recommend Dr Frank without any hesitation if you are looking to learn from the best.” – Jason Heng, Head of IT Strategy and Development at YTL Communications Sdn Bhd (via LinkedIn)
“We had invited Dr. Frank to Oman to conduct training for our staff in Google Analytics. Must say, one of the most informative sessions I have attended. All attendees had very positive feedback regarding the training content, training materials, and Dr. Frank.
Was unquestionably worth the investment in this training. Looking forward to doing more training with Dr. Frank.” – Jad Humeidan, Head of Global eCommerce, Oman Air (via LinkedIn)
Thank you very much for your guidance and patient to answer all of our questions durin