2019 SITEC E-Commerce Class 103: Understanding O2O
Online-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. O2O, identifies customers in the online space through emails and internet advertising, and then uses a variety of approaches to entice the customers to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing.
Is your business suitable to use this e-commerce business model? Understand more about the core of O2O business model from the expert at SITEC E-Commerce Class 103: Understanding O2O.
We bring you experts from the world of e-commerce to share with you helpful tips and knowledge that you can use in your e-commerce business.
14:00 Introduction to SITEC
14:10 Coach - Adrian Oh, Co-Founder of ecinsider.my
14:45 Guest speaker 1 - Iylia Fahmi, Managing Director of Pinkboxcereal Sdn Bhd
15:10 Guest speaker 2 - Elaine Tham, Marketing Manager of Shopline
15:35 Guest speaker 3 - Dr. Tom Tan, COO of Commerce.Asia
16.00 Group photo session, refreshments & networking
* This class will be conducted in English.
Who should attend?
Online sellers, internet solution providers, SME business, retailers, chain stores, entrepreneurs, university graduates and anyone interested.
Enquiry & Registration:
Tel: 0172609960 (Salman)
This program is organized by SITEC with the support of Invest Selangor. FREE Admission
SITEC (Selangor Information Technology and E-Commerce Council) was initiated by Selangor State Government in 2015. We conduct a series of seminars aiming at increasing the e-Commerce know-how for Small and Medium Enterprises. We also host forums and discussion panels inviting emerging and successful e-commerce entrepreneurs to share their stories and real-world experiences. We hope this can serve as the catalyst for the traditional industry to transform their business successfully online and help Selangor to stay at the forefront of social-economy growth driven by this new and fast growing world of e-commerce.