MASTERCLASS OVERVIEW:
CX is at a very interesting point in its evolution. There is no doubt that across most industries, the end-to-end CX has improved over the last twenty years. Much of the improvement has been driven by advancements in product innovation and digital technology. However, too many consumers continue to endure ‘random’ or ‘unexpected’ experiences as a result of the inconsistent delivery of the end-to-end customer journey.
The biggest customer experience challenges that CX teams are currently facing is DATA
THERE IS SO MUCH OF IT
HOW DO WE GET IT ALL IN ONE PLACE SO THAT WE CAN MAKE SENSE OF IT
Ian Golding in His 2-days masterclass will take you through strategies on recognition, alignment and make good use of DATA so that businesses can customize Customer Experiences to build brand loyalty and affinity, evangelize your product or service that will help your business retain existing customers and earn new customers for a sustainable future.
