IF YOU SELL ONLINE, YOU’VE PROBABLY HEARD OF E-COMMERCE CUSTOMER RELATIONSHIP MANAGEMENT. EVERYONE SEEMS TO THINK IT’S ESSENTIAL. BUT WHAT IS IT, AND WILL IT PROVIDE ANY REAL RETURN ON INVESTMENT?
MODULE: E-COMMERCE PROCESS
TOPIC: EC202 - Customer Relationship Management
About this class
What Is Customer Relationship Management?
Customer relationship management (CRM) is the practice of collecting data about your customers and using it to improve relationships with them. It can cover potential, current, and former customers.
The goal of CRM is to get better results from every customer interaction. It can help you:
- Improve customer retention, which is more cost-effective than customer acquisition.
- Determine what your customers want so you can make smarter business decisions (such as inventory choices).
- Develop better approaches to marketing, sales, and customer service.
Does CRM Matter in Ecommerce? But does it apply to ecommerce? Can it really boost your profits from your online store? For ecommerce businesses, turning a visitor into a loyal customer generates over 500% more revenue than getting a new visitor to your site or listing. You can spend 4x as much on CRM as on advertising and still see better ROI.
We bring you experts from the world of e-commerce to share with you helpful tips and knowledge that you can apply for your e-commerce business.
RSVP NOW BEFORE THE SEAT IS SOLD OUT. FREE OF CHARGE.
14:00 Introduction to SITEC
14:10 Coach 1 - Will be updated soon
15:10 Coach 2 - Will be updated soon
16.00 Group photo session, refreshments & networking
* This class will be conducted in English.
Who should attend?
Online sellers, e-commerce service providers, SME business, retailers, chain stores, entrepreneurs, university graduates and anyone interested in the e-commerce
Enquiry & Registration:
Email: [email protected]
Tel: 0104419960 (Salman)
*This program is organized by SITEC with the support of Invest Selangor. FREE Admission
SITEC (Selangor Information Technology and E-Commerce Council) was initiated by Selangor State Government in 2015. We conduct a series of seminars aiming at increasing the e-Commerce know-how for Small and Medium Enterprises. We also host forums and discussion panels inviting emerging and successful e-commerce entrepreneurs to share their stories and real-world experiences. We hope this can serve as the catalyst for the traditional industry to transform their business successfully online and help Selangor to stay at the forefront of social-economy growth driven by this new and fast growing world of e-commerce.