Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.
MODULE: DIGITAL MARKETING
TOPIC: EC302 - EMAIL MARKETING
LANGUAGE: ENGLISH
**This is a virtual class that will be conducted through SITEC Facebook live
**Join SITEC E-Commerce Info Whatsapp Group and get notified about SITEC E-Commerce Programs. Click link below to join: https://chat.whatsapp.com/IlCZGNIaIAC6EoL7VTfcL0
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About this class
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
Despite the rise of social media and unsolicited spam email (which is never a good marketing strategy, by the way), email remains the most effective way to nurture leads and turn them into customers.
There are many reasons you should make email marketing one of your top priorities, but here are the top 3:
1. Email is the #1 communication channel. Did you know that at least 99% of consumers check their email on a daily basis? That can’t be said of any other communication channel.
2. You own your list. On any social media platform, your account (along with all your fans and posts) could be suspended or deleted at any time, for any reason, without notice. However, you own your email list. No one can take those leads away from you.
3. Email just converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI (returns on investment) of 4400%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media. Email is simply the best way to make sales online.
We bring you experts from the world of e-commerce to share with you helpful tips and knowledge that you can use in your e-commerce business.
**This is a virtual class that will be conducted through SITEC Facebook live
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Agenda
14:00 Introduction to SITEC
14:05 Speaker 1 - Cheah WeiXin, Assistant Marketing Manager, Exabytes
14:50 Speaker 2 - Felix Choo, Founder & Executive Director, Stelix Media Solutions Sdn Bhd
* This class will be conducted in English.
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Who should attend?
Online sellers, e-commerce service providers, SME business, retailers, chain stores, entrepreneurs, university graduates and anyone interested in the e-commerce
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Enquiry
Website: http://bit.ly/2020ECCLASSSCHEDULE
Email: [email protected]
Tel: 0104419960 (Salman)
*This program is organized by SITEC with the support of Invest Selangor.