SIDEC E-Commerce Masterclass 2021
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TOPIC: Masterclass 6 - Boost traffic & catch customers’ attention with incredible Facebook Ads techniques
DAY & DATE: Saturday | 13 November 2021
TIME: 9:00am - 5:00pm
ADMISSION FEE: RM75.00 only
LANGUAGE: English
VENUE: Zoom Webinar
METHOD: Online
**Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programs. Click the link below to join: https://chat.whatsapp.com/J2pIh9U3C9e99OkGU5i077
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Introduction for Masterclass 6
Topic Objectives
The beauty of using Facebook ads for your business is that anyone can use the platform to advertise. If you’ve got a grasp of the basics, it’s easy to set up and monitor, ads can be easily tailored to suit your target audience (we can help you find them!), and you can control your spending and budget with ease.
Learning Outcome
At the end of this course, the student will be expected to:
How to calculate the cost of acquiring a customer on Facebook
How to identify and get hungry buyers buying from you
How to build an effective sales funnel
How to reverse engineer successful competitor campaigns on Facebook
How to set up Ad Creative That Consistently Converts
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What you will learn in this topic and modules??
Module 1 : Overview of Facebook Platform
What Facebook is, how it works and the latest trends on Facebook
The differences between profiles, pages, groups and events
Creating a Facebook page for your business
Module 2 : Understanding Facebook Ads Manager
Understanding the difference between traffic, conversion and engagement
How to set your marketing objective in Facebook
Understanding ads set, placement, target audience
Module 3 : Facebook Marketing Techniques
How to identify the potential buyers
The type of ads to use on Facebook
How to use Canva for ads creation and editing
Understanding Type of Audience (lookalike and custom)
Using Facebook Pixel to Measure, Optimize, and Build Audiences for Campaigns
Module 4: Running Your First Campaign
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Get to know your coach
Coach Wan Yuee
Wan Yuee has more than 10 years of experience in Software Development and Architecting. Coupled with a passion for Web Development & Digital Marketing, she continues to aspire to be the next Software-as-a-Service Innovation Specialist and continues to grow her skills in the area of Artificial Intelligence and business process automation. Wan Yuee specialises in Content Management Platforms and Artificial Intelligence on chatbot platforms, specifically on the Facebook Messaging Platform.
Wan Yuee is also a recipient of the 2015 MSC Malaysia Asia Pacic ICT Awards (MSC Malaysia APICTA) that provides recognition to outstanding achievements of individuals, students, entrepreneurs, SMEs and organizations with operations in Malaysia. She has also represented Malaysia to Sri Lanka at the International Level. She also completed Alibaba GET Network Train The Trainer 2019 by Alibaba Business School.
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Agenda
- 8:30am - Registration & students entrance to Webinar
- 9:00am - Introduction on Sidec
- 9:10am - 1st session with Speaker
- 12:30pm - Lunch break
- 2:00pm - 2nd session with Speaker
- 5:00pm - Group photo session & Closing
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Who should join this class?
If you have run a Facebook campaign and want to scale up to generate more leads and conversions, this is the ultimate Facebook class for you
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Enquiry:
Website: www.sidec.com.my/ecmasterclass2021
Email: [email protected]
Contact No.: 011- 1089 5185 (Ikhwan)
**This program is an initiative bySelangor State Government and Sidec
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Have a look at the upcoming live streaming class below:
