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Selangor Information Technology & Digital Economy Corporation (SIDEC)
E-28-1, Jalan Multimedia 7/AG,City Park, i-City City Park, i-City, Seksyen 7, 40000 Shah Alam, Selangor, Malaysia

More info on this event

Details

How could you tell one product apart from another, especially when they function or look identical? Branding makes the difference. With the appropriate product branding strategies in place, your e-commerce product comes to life with a personality of its own. The best part? It keeps bringing customers back. 


MODULE 2: Product Planning and Preparation

TOPIC: EC 202 - The importance of product branding

LANGUAGE: English


**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page. 

**Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link

-------------------------------------------------------------------------------------------------------------------

About this class

Your overall e-commerce branding is important - and we believe you understand why. However, some entrepreneurs or small businesses tend to miss out on product branding. By its simplest definition, product branding is the application of branding strategies on a specific item or product. It can be associated with a product name, a product logo, a tagline, or a visual style that forms the identity of a particular product. 


To build an e-commerce business that outshines others, one should focus not only on overall branding but on respective products to penetrate our competitive industry. You can brand your products based on their usefulness, their quality, or even their appeal to your target market - as long as they work towards creating emotional connections with your potential customers and generate sales. 


Start your e-commerce business right by understanding more about product branding. Listen to advice and experience from our 3 speakers to learn about the importance of creating a unique identity for your product and how it could affect your overall business growth. 


Key Takeaways 

  • What is product branding? 

  • Product branding vs corporate branding 

  • Fundamental ways to approach product branding

  • Why is product branding worth the investment? 

  • Key strategies to successful product branding

**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.

-------------------------------------------------------------------------------------------------------------------

Agenda

10:00 Introduction to Sidec

10:05 Coach Speaker -Ian Lai from BrandtalksAsia Sdn Bhd

11:05 Guest Speaker 1 -Victor Chin from Jobbie Sdn Bhd

11:35 Guest Speaker 2 -Denish Raguchandran from Russell Taylors 

**This class will be conducted in English.

-------------------------------------------------------------------------------------------------------------------

Who should watch?

Online sellers, e-commerce service providers, SME business, retailers, chain stores, entrepreneurs, university graduates and anyone interested in the marketplaces. 

-------------------------------------------------------------------------------------------------------------------

Enquiry

Website: https://www.sidec.com.my/eceducation/

Email: [email protected]

Tel: 6011 - 1089 5185

*This program is an initiative by Selangor State Government and Sidec







Location

Selangor Information Technology & Digital Economy Corporation (SIDEC)
E-28-1, Jalan Multimedia 7/AG,City Park, i-City City Park, i-City, Seksyen 7, 40000 Shah Alam, Selangor, Malaysia

Terms and Conditions

This event is free of charge and below are some reminder for you:

1) Physical and Live Streaming

  • This class will be held at SDCC, i-City and the live streaming session will start at 10.00 am sharp. Make sure to get ready 5 minutes before :)

2) Q&A

  • You can ask questions during the physical at the venue and live streaming session at the comment section.

3) Sidec EC Info Group

  • Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link

4) Like, Follow & Share

  • Don't forget to like & follow the Sidec Facebook page and share about this class. :)


So, I sincerely hope you do not give this a miss as especially if you are still new in the e-commerce industry. Thanks for reading this and I'll see you soon!


Best regards,

Sidec E-Commerce Division

More events or promo by
Selangor Information Technology and Digital Economy Corporation (SIDEC)

The Selangor state government has decided to rebrand SITEC as SIDEC (Selangor Information Technology & Digital Economy Corporation) Sdn Bhd – a full-fledged government-linked company, effective Jan 1, 2021. SIDEC aims to lead the digital transformation of Selangor as ASEAN’s digital hub through these objectives: 1. Nurturing Selangor digital talents, narrowing the digital divide 2. Accelerating Selangor startups to become regional tech icons 3. Empowering Selangor businesses and SME digitalisation 4. Encouraging Selangor digital investment and emerging technologies. SIDEC is committed to creating an innovative digital ecosystem that will inspire new talents to pursue their dreams fearlessly, to build significant regional technology companies with lightning-fast speed, that will propel Selangor to become the digital hub of Southeast Asia. The company was established in 2015 to develop Selangor as the regional trading hub for e-commerce and to uplift the startup ecosystem within the state. Five years since its inception, it generated a Gross Merchandise Value (GMV) of RM334.37 million through its various high-impact programmes. SIDEC has successfully onboarded 650 e-commerce merchants and trained more than 9,000 SMEs and individuals who wish to make sales online through its E-Commerce Class, Master Class, Online 100 and Brands 100 programmes. SIDEC has also nurtured 90 startups from the three cohorts of the Selangor Accelerator Programme (SAP) and organised 3 [email protected] sessions, as well as making pitching and industrial visits to the Silicon Valley. SIDEC also reached out to more than 600 Micro-SMEs from municipals in Selangor through the popular Jelajah Usahawan Digital.
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http://t2u.asia/e/26969 

EC 202 - The importance of product branding

Selangor Information Technology & Digital Economy Corporation (SIDEC)
E-28-1, Jalan Multimedia 7/AG,City Park, i-City City Park, i-City, Seksyen 7, 40000 Shah Alam, Selangor, Malaysia
0 Days
0 Hours
0 Minutes
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Event Expired

Ticket Information

How could you tell one product apart from another, especially when they function or look identical? Branding makes the difference. With the appropriate product branding strategies in place, your e-commerce product comes to life with a personality of its own. The best part? It keeps bringing customers back. 


MODULE 2: Product Planning and Preparation

TOPIC: EC 202 - The importance of product branding

LANGUAGE: English


**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page. 

**Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link

-------------------------------------------------------------------------------------------------------------------

About this class

Your overall e-commerce branding is important - and we believe you understand why. However, some entrepreneurs or small businesses tend to miss out on product branding. By its simplest definition, product branding is the application of branding strategies on a specific item or product. It can be associated with a product name, a product logo, a tagline, or a visual style that forms the identity of a particular product. 


To build an e-commerce business that outshines others, one should focus not only on overall branding but on respective products to penetrate our competitive industry. You can brand your products based on their usefulness, their quality, or even their appeal to your target market - as long as they work towards creating emotional connections with your potential customers and generate sales. 


Start your e-commerce business right by understanding more about product branding. Listen to advice and experience from our 3 speakers to learn about the importance of creating a unique identity for your product and how it could affect your overall business growth. 


Key Takeaways 

  • What is product branding? 

  • Product branding vs corporate branding 

  • Fundamental ways to approach product branding

  • Why is product branding worth the investment? 

  • Key strategies to successful product branding

**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.

-------------------------------------------------------------------------------------------------------------------

Agenda

10:00 Introduction to Sidec

10:05 Coach Speaker -Ian Lai from BrandtalksAsia Sdn Bhd

11:05 Guest Speaker 1 -Victor Chin from Jobbie Sdn Bhd

11:35 Guest Speaker 2 -Denish Raguchandran from Russell Taylors 

**This class will be conducted in English.

-------------------------------------------------------------------------------------------------------------------

Who should watch?

Online sellers, e-commerce service providers, SME business, retailers, chain stores, entrepreneurs, university graduates and anyone interested in the marketplaces. 

-------------------------------------------------------------------------------------------------------------------

Enquiry

Website: https://www.sidec.com.my/eceducation/

Email: [email protected]

Tel: 6011 - 1089 5185

*This program is an initiative by Selangor State Government and Sidec







Location

Selangor Information Technology & Digital Economy Corporation (SIDEC)
E-28-1, Jalan Multimedia 7/AG,City Park, i-City City Park, i-City, Seksyen 7, 40000 Shah Alam, Selangor, Malaysia

Terms and Condition

This event is free of charge and below are some reminder for you:

1) Physical and Live Streaming

  • This class will be held at SDCC, i-City and the live streaming session will start at 10.00 am sharp. Make sure to get ready 5 minutes before :)

2) Q&A

  • You can ask questions during the physical at the venue and live streaming session at the comment section.

3) Sidec EC Info Group

  • Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link

4) Like, Follow & Share

  • Don't forget to like & follow the Sidec Facebook page and share about this class. :)


So, I sincerely hope you do not give this a miss as especially if you are still new in the e-commerce industry. Thanks for reading this and I'll see you soon!


Best regards,

Sidec E-Commerce Division

 
The Selangor state government has decided to rebrand SITEC as SIDEC (Selangor Information Technology & Digital Economy Corporation) Sdn Bhd – a full-fledged government-linked company, effective Jan 1, 2021. SIDEC aims to lead the digital transformation of Selangor as ASEAN’s digital hub through these objectives: 1. Nurturing Selangor digital talents, narrowing the digital divide 2. Accelerating Selangor startups to become regional tech icons 3. Empowering Selangor businesses and SME digitalisation 4. Encouraging Selangor digital investment and emerging technologies. SIDEC is committed to creating an innovative digital ecosystem that will inspire new talents to pursue their dreams fearlessly, to build significant regional technology companies with lightning-fast speed, that will propel Selangor to become the digital hub of Southeast Asia. The company was established in 2015 to develop Selangor as the regional trading hub for e-commerce and to uplift the startup ecosystem within the state. Five years since its inception, it generated a Gross Merchandise Value (GMV) of RM334.37 million through its various high-impact programmes. SIDEC has successfully onboarded 650 e-commerce merchants and trained more than 9,000 SMEs and individuals who wish to make sales online through its E-Commerce Class, Master Class, Online 100 and Brands 100 programmes. SIDEC has also nurtured 90 startups from the three cohorts of the Selangor Accelerator Programme (SAP) and organised 3 [email protected] sessions, as well as making pitching and industrial visits to the Silicon Valley. SIDEC also reached out to more than 600 Micro-SMEs from municipals in Selangor through the popular Jelajah Usahawan Digital.
Event Links
http://t2u.asia/e/26969 

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