How could you tell one product apart from another, especially when they function or look identical? Branding makes the difference. With the appropriate product branding strategies in place, your e-commerce product comes to life with a personality of its own. The best part? It keeps bringing customers back.
MODULE 2: Product Planning and Preparation
TOPIC: EC 202 - The importance of product branding
LANGUAGE: English
**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.
**Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link
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About this class
Your overall e-commerce branding is important - and we believe you understand why. However, some entrepreneurs or small businesses tend to miss out on product branding. By its simplest definition, product branding is the application of branding strategies on a specific item or product. It can be associated with a product name, a product logo, a tagline, or a visual style that forms the identity of a particular product.
To build an e-commerce business that outshines others, one should focus not only on overall branding but on respective products to penetrate our competitive industry. You can brand your products based on their usefulness, their quality, or even their appeal to your target market - as long as they work towards creating emotional connections with your potential customers and generate sales.
Start your e-commerce business right by understanding more about product branding. Listen to advice and experience from our 3 speakers to learn about the importance of creating a unique identity for your product and how it could affect your overall business growth.
Key Takeaways
What is product branding?
Product branding vs corporate branding
Fundamental ways to approach product branding
Why is product branding worth the investment?
Key strategies to successful product branding
**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.
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Agenda
10:00 Introduction to Sidec
10:05 Coach Speaker -Ian Lai from BrandtalksAsia Sdn Bhd
11:05 Guest Speaker 1 -Victor Chin from Jobbie Sdn Bhd
11:35 Guest Speaker 2 -Denish Raguchandran from Russell Taylors
**This class will be conducted in English.
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Who should watch?
Online sellers, e-commerce service providers, SME business, retailers, chain stores, entrepreneurs, university graduates and anyone interested in the marketplaces.
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Enquiry
Website: https://www.sidec.com.my/eceducation/
Email: [email protected]
Tel: 6011 - 1089 5185
*This program is an initiative by Selangor State Government and Sidec