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Selangor Information Technology & Digital Economy Corporation (SIDEC)
E-28-1, Jalan Multimedia 7/AG,City Park, i-City City Park, i-City, Seksyen 7, 40000 Shah Alam, Selangor, Malaysia

More info on this event

Details

You have a great product, what’s next? No one can afford to target their product to everyone. Hence, having a well-defined target market and audience is extremely important to strategically spend your marketing budget. Knowing who you are advertising to also helps in curating a message that resonates with a specific demographic that is more likely to make a purchase. 


MODULE 2: Product Planning and Preparation

TOPIC: EC 203 - - Identifying your target market and audience

LANGUAGE: English


**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page. 

**Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link

-------------------------------------------------------------------------------------------------------------------

About this class


The E-commerce industry is on the rise and shows no signs of slowing down. Known as the ‘e-shopping king of the region’, Malaysia alone has around 22 million digital consumers. This indicates a plethora of opportunities for your e-commerce business to flourish if you know how to target the right audience. 


The biggest mistake when marketing a product is to think that it is made for everyone. Defining your target audience and marketing your product can assist your business and product growth in many ways. A personalised target based on your product’s unique features improves overall customer experience, contributing to customer loyalty and satisfaction in the long run. 


It requires multiple strategies and constant evaluation to effectively identify your target market and audience based on your brand and products. In this course, we guide you through some of the most important points to take note of, as well as tips on improving conversion. 


Key Takeaways 

  • Target market and audience - what are they? 

  • Understand the importance of defining your e-commerce target audience 

  • Types of target audience and how to segment them 

  • Critical steps in determining your target audience 

  • Ways to reach your target audience with your product message 

  • Evaluating your audience and achieving customer loyalty

*This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.

-------------------------------------------------------------------------------------------------------------------

Agenda

14:00 Introduction to Sidec

14:05 Coach Speaker - Andrik Tan from AT Gratitude

15:05 Guest Speaker 1 - Poh Kuan from W3 Trading Sdn Bhd

15:35 Guest Speaker 2 - Eddie Lee from Love18 Chocolate

**This class will be conducted in English.

-------------------------------------------------------------------------------------------------------------------

Who should watch?

Online sellers, e-commerce service providers, SME businesses, retailers, chain stores, entrepreneurs, university graduates, and anyone interested in the marketplace. 

-------------------------------------------------------------------------------------------------------------------

Enquiry

Website: https://www.sidec.com.my/eceducation/

Email: [email protected]

Tel: 6011 - 1089 5185

*This program is an initiative by Selangor State Government and Sidec


Location

Selangor Information Technology & Digital Economy Corporation (SIDEC)
E-28-1, Jalan Multimedia 7/AG,City Park, i-City City Park, i-City, Seksyen 7, 40000 Shah Alam, Selangor, Malaysia

Terms and Conditions

This event is free of charge and below are some reminder for you:

1) Physical and Live Streaming

  • This class will be held at SDCC, i-City and the live streaming session will start at 10.00 am sharp. Make sure to get ready 5 minutes before :)

2) Q&A

  • You can ask questions during the physical at the venue and live streaming session at the comment section.

3) Sidec EC Info Group

  • Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link

4) Like, Follow & Share

  • Don't forget to like & follow the Sidec Facebook page and share about this class. :)


So, I sincerely hope you do not give this a miss as especially if you are still new in the e-commerce industry. Thanks for reading this and I'll see you soon!


Best regards,

Sidec E-Commerce Division

More events or promo by
Selangor Information Technology and Digital Economy Corporation (SIDEC)

The Selangor state government has decided to rebrand SITEC as SIDEC (Selangor Information Technology & Digital Economy Corporation) Sdn Bhd – a full-fledged government-linked company, effective Jan 1, 2021. SIDEC aims to lead the digital transformation of Selangor as ASEAN’s digital hub through these objectives: 1. Nurturing Selangor digital talents, narrowing the digital divide 2. Accelerating Selangor startups to become regional tech icons 3. Empowering Selangor businesses and SME digitalisation 4. Encouraging Selangor digital investment and emerging technologies. SIDEC is committed to creating an innovative digital ecosystem that will inspire new talents to pursue their dreams fearlessly, to build significant regional technology companies with lightning-fast speed, that will propel Selangor to become the digital hub of Southeast Asia. The company was established in 2015 to develop Selangor as the regional trading hub for e-commerce and to uplift the startup ecosystem within the state. Five years since its inception, it generated a Gross Merchandise Value (GMV) of RM334.37 million through its various high-impact programmes. SIDEC has successfully onboarded 650 e-commerce merchants and trained more than 9,000 SMEs and individuals who wish to make sales online through its E-Commerce Class, Master Class, Online 100 and Brands 100 programmes. SIDEC has also nurtured 90 startups from the three cohorts of the Selangor Accelerator Programme (SAP) and organised 3 [email protected] sessions, as well as making pitching and industrial visits to the Silicon Valley. SIDEC also reached out to more than 600 Micro-SMEs from municipals in Selangor through the popular Jelajah Usahawan Digital.
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http://t2u.asia/e/26970 

EC 203 - Identifying your target market and audience

Selangor Information Technology & Digital Economy Corporation (SIDEC)
E-28-1, Jalan Multimedia 7/AG,City Park, i-City City Park, i-City, Seksyen 7, 40000 Shah Alam, Selangor, Malaysia
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You have a great product, what’s next? No one can afford to target their product to everyone. Hence, having a well-defined target market and audience is extremely important to strategically spend your marketing budget. Knowing who you are advertising to also helps in curating a message that resonates with a specific demographic that is more likely to make a purchase. 


MODULE 2: Product Planning and Preparation

TOPIC: EC 203 - - Identifying your target market and audience

LANGUAGE: English


**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page. 

**Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link

-------------------------------------------------------------------------------------------------------------------

About this class


The E-commerce industry is on the rise and shows no signs of slowing down. Known as the ‘e-shopping king of the region’, Malaysia alone has around 22 million digital consumers. This indicates a plethora of opportunities for your e-commerce business to flourish if you know how to target the right audience. 


The biggest mistake when marketing a product is to think that it is made for everyone. Defining your target audience and marketing your product can assist your business and product growth in many ways. A personalised target based on your product’s unique features improves overall customer experience, contributing to customer loyalty and satisfaction in the long run. 


It requires multiple strategies and constant evaluation to effectively identify your target market and audience based on your brand and products. In this course, we guide you through some of the most important points to take note of, as well as tips on improving conversion. 


Key Takeaways 

  • Target market and audience - what are they? 

  • Understand the importance of defining your e-commerce target audience 

  • Types of target audience and how to segment them 

  • Critical steps in determining your target audience 

  • Ways to reach your target audience with your product message 

  • Evaluating your audience and achieving customer loyalty

*This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.

-------------------------------------------------------------------------------------------------------------------

Agenda

14:00 Introduction to Sidec

14:05 Coach Speaker - Andrik Tan from AT Gratitude

15:05 Guest Speaker 1 - Poh Kuan from W3 Trading Sdn Bhd

15:35 Guest Speaker 2 - Eddie Lee from Love18 Chocolate

**This class will be conducted in English.

-------------------------------------------------------------------------------------------------------------------

Who should watch?

Online sellers, e-commerce service providers, SME businesses, retailers, chain stores, entrepreneurs, university graduates, and anyone interested in the marketplace. 

-------------------------------------------------------------------------------------------------------------------

Enquiry

Website: https://www.sidec.com.my/eceducation/

Email: [email protected]

Tel: 6011 - 1089 5185

*This program is an initiative by Selangor State Government and Sidec


Location

Selangor Information Technology & Digital Economy Corporation (SIDEC)
E-28-1, Jalan Multimedia 7/AG,City Park, i-City City Park, i-City, Seksyen 7, 40000 Shah Alam, Selangor, Malaysia

Terms and Condition

This event is free of charge and below are some reminder for you:

1) Physical and Live Streaming

  • This class will be held at SDCC, i-City and the live streaming session will start at 10.00 am sharp. Make sure to get ready 5 minutes before :)

2) Q&A

  • You can ask questions during the physical at the venue and live streaming session at the comment section.

3) Sidec EC Info Group

  • Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link

4) Like, Follow & Share

  • Don't forget to like & follow the Sidec Facebook page and share about this class. :)


So, I sincerely hope you do not give this a miss as especially if you are still new in the e-commerce industry. Thanks for reading this and I'll see you soon!


Best regards,

Sidec E-Commerce Division

 
The Selangor state government has decided to rebrand SITEC as SIDEC (Selangor Information Technology & Digital Economy Corporation) Sdn Bhd – a full-fledged government-linked company, effective Jan 1, 2021. SIDEC aims to lead the digital transformation of Selangor as ASEAN’s digital hub through these objectives: 1. Nurturing Selangor digital talents, narrowing the digital divide 2. Accelerating Selangor startups to become regional tech icons 3. Empowering Selangor businesses and SME digitalisation 4. Encouraging Selangor digital investment and emerging technologies. SIDEC is committed to creating an innovative digital ecosystem that will inspire new talents to pursue their dreams fearlessly, to build significant regional technology companies with lightning-fast speed, that will propel Selangor to become the digital hub of Southeast Asia. The company was established in 2015 to develop Selangor as the regional trading hub for e-commerce and to uplift the startup ecosystem within the state. Five years since its inception, it generated a Gross Merchandise Value (GMV) of RM334.37 million through its various high-impact programmes. SIDEC has successfully onboarded 650 e-commerce merchants and trained more than 9,000 SMEs and individuals who wish to make sales online through its E-Commerce Class, Master Class, Online 100 and Brands 100 programmes. SIDEC has also nurtured 90 startups from the three cohorts of the Selangor Accelerator Programme (SAP) and organised 3 [email protected] sessions, as well as making pitching and industrial visits to the Silicon Valley. SIDEC also reached out to more than 600 Micro-SMEs from municipals in Selangor through the popular Jelajah Usahawan Digital.
Event Links
http://t2u.asia/e/26970 

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