You have a great product, what’s next? No one can afford to target their product to everyone. Hence, having a well-defined target market and audience is extremely important to strategically spend your marketing budget. Knowing who you are advertising to also helps in curating a message that resonates with a specific demographic that is more likely to make a purchase.
MODULE 2: Product Planning and Preparation
TOPIC: EC 203 - - Identifying your target market and audience
LANGUAGE: English
**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.
**Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link
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About this class
The E-commerce industry is on the rise and shows no signs of slowing down. Known as the ‘e-shopping king of the region’, Malaysia alone has around 22 million digital consumers. This indicates a plethora of opportunities for your e-commerce business to flourish if you know how to target the right audience.
The biggest mistake when marketing a product is to think that it is made for everyone. Defining your target audience and marketing your product can assist your business and product growth in many ways. A personalised target based on your product’s unique features improves overall customer experience, contributing to customer loyalty and satisfaction in the long run.
It requires multiple strategies and constant evaluation to effectively identify your target market and audience based on your brand and products. In this course, we guide you through some of the most important points to take note of, as well as tips on improving conversion.
Key Takeaways
Target market and audience - what are they?
Understand the importance of defining your e-commerce target audience
Types of target audience and how to segment them
Critical steps in determining your target audience
Ways to reach your target audience with your product message
Evaluating your audience and achieving customer loyalty
*This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.
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Agenda
14:00 Introduction to Sidec
14:05 Coach Speaker - Andrik Tan from AT Gratitude
15:05 Guest Speaker 1 - Poh Kuan from W3 Trading Sdn Bhd
15:35 Guest Speaker 2 - Eddie Lee from Love18 Chocolate
**This class will be conducted in English.
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Who should watch?
Online sellers, e-commerce service providers, SME businesses, retailers, chain stores, entrepreneurs, university graduates, and anyone interested in the marketplace.
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Enquiry
Website: https://www.sidec.com.my/eceducation/
Email: [email protected]
Tel: 6011 - 1089 5185
*This program is an initiative by Selangor State Government and Sidec
