People just love to watch videos - they are enjoyable, interesting, and easy to process. It is not hard to notice that visual advertising has become an important tool in every e-commerce business strategy. While some established brands spend a significant amount of budget on video production, a start-up e-commerce company can also do it quickly and easily in a relatively inexpensive way. Regardless of your budget, when done right, product videos are highly likely to boost sales.
MODULE 2: Product Planning and Preparation
TOPIC: EC 205 - Boost sales with product videos
LANGUAGE: English
**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.
**Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link
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About this class
Take a look at these statistics and let them speak for themselves:
62% of consumers watch product review videos before purchasing
84% of consumers are convinced to make a purchase after watching brand videos
78% of marketers noticed an increase in sales when they use videos as one of their marketing tools.
The answer is clear. Videos are an impressively effective communication tool for brands and products. Specifically, product videos contain descriptions on what your product has to offer. One can showcase its best qualities or key features that would target a consumers’ pain points, its aesthetically pleasing design, or its story - all to create excitement towards your product.
With video advertising, creativity is limitless. Build trust and invoke interest among your audience with this form of communication, and watch how it helps you improve your conversion. Learn essential knowledge about product videos from our experienced speakers, and utilize this strategy to grow your e-commerce business!
Key Takeaways
The significance of product videos
Types of product videos
How to create product videos with a limited budget?
Tips and tricks in creating high-quality videos
Utilizing product videos for sales conversion
**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.
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Agenda
10:00 Introduction to Sidec
10:05 Joden Pu from DOP in Little Stone Production
11:05 Jeff Liow from King of Rims
11:35 En Salmary Akir from Mighty Business Centre
**This class will be conducted in English.
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Who should watch?
Online sellers, e-commerce service providers, SME businesses, retailers, chain stores, entrepreneurs, university graduates, and anyone interested in the marketplace.
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Enquiry
Website: https://www.sidec.com.my/eceducation/
Email: [email protected]
Tel: 6011 - 1089 5185
*This program is an initiative by Selangor State Government and Sidec
