A marketing campaign promotes key products and services through different types of media, be it on social media, websites, visual advertisements, animations, or photos. Expect to see impressive results when you execute a suitable marketing campaign to tell the right story to the right people. Question is, how do we do it right? 

Module 3: Marketing and Promotion Tools

TOPIC: EC 301 - Conducting an effective campaign

LANGUAGE: English

_{**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.} 

_{**Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link}

-------------------------------------------------------------------------------------------------------------------

About this class

Planning and executing an effective marketing campaign is easier said than done. In simple words, a marketing campaign is a way to convey a specific message to a targeted, segmented group of people with content through different channels. It could be large or small scaled project, marketing one product or an entire collection - a marketing campaign is set to achieve a particular objective in line with your business goals. 

We are in a very competitive e-commerce marketplace. Consumers are exposed to multiple product-related messages within just a few clicks. Instead of only a social media post, a single advertisement, or one video, a marketing campaign organizes a series of these efforts to grab better attention. 

Learn how to conduct an effective marketing campaign through this course. Let our speakers guide you through the process of planning and executing a successful marketing campaign, as well as evaluating them for further success. 

Key Takeaways 

• What is an effective marketing campaign? 

• Types of marketing campaigns 

• Useful tools for marketing campaigns 

• Strategies to plan and execute an effective campaign 

• Evaluating a campaign’s effectiveness

_{**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.}

-------------------------------------------------------------------------------------------------------------------

Agenda

14:00 Introduction to Sidec
14:05 Charles Gregory from Digital Marketing Consultancy Sdn Bhd
15:05 Ken Lim from Attitude Ideology
15:35 Karen Tee from KT Global

_{*This class will be conducted in English.}

-------------------------------------------------------------------------------------------------------------------

Who should watch?

Online sellers, e-commerce service providers, SME businesses, retailers, chain stores, entrepreneurs, university graduates, and anyone interested in the marketplace. 

-------------------------------------------------------------------------------------------------------------------

Enquiry

Website: https://www.sidec.com.my/eceducation/

Email: [email protected]

Tel: 6011 - 1089 5185

_{*This program is an initiative by Selangor State Government and Sidec}

This event is free of charge and below are some reminder for you:

1) Physical and Live Streaming

• This class will be held at SDCC, i-City and the live streaming session will start at 10.00 am sharp. Make sure to get ready 5 minutes before :)

2) Q&A

• You can ask questions during the physical at the venue and live streaming session at the comment section.

3) Sidec EC Info Group

• Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link

4) Like, Follow & Share

• Don't forget to like & follow the Sidec Facebook page and share about this class. :)

So, I sincerely hope you do not give this a miss as especially if you are still new in the e-commerce industry. Thanks for reading this and I'll see you soon!

Best regards,

Sidec E-Commerce Division