Thanks to the Covid-19 pandemic where physical traditional events are unable to take place, live streaming has flourished as it gives audiences the chance to connect virtually. Social platforms further accelerated their growth by expanding their live streaming capabilities, allowing their users to create, watch and share live streaming events easily.
MODULE 4: Reach and Engage More Customers through Live Streaming
TOPIC: EC 401 - Understanding the concept of live streaming
LANGUAGE: English
**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.
**Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link
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About this class
Video content is no longer enough to grasp the audience's attention. People now call for a highly engaging, interactive form of communication - live streaming. By definition, live streaming is the broadcasting of a real-time, live video over the internet. Perceived as authentic and genuine by many, this form of communication grew in popularity.
Almost every event can be live-streamed - from a flash sales event, a product launch, an online sharing session to large-scale concerts and runway shows - the potential is endless. Live streaming allows brands to reach and interact with their audience from all around the world, creating wider audience potential at relatively lower cost.
Understand more about live streaming as our experts share their valuable insights on this topic during this course. Make full use of live streaming to support your marketing campaign, achieving goals and objectives.
Key takeaways
What is live streaming?
Significant benefits and opportunities of live streaming
Why your business should be live streaming
Things to know before streaming live
Tools needed for your first live streaming
**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.
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Agenda
10:00 Introduction to Sidec
10:05 Jerry Hang from MODEN KOL
11:05 Hanniz Lam from Antas Solutions
11:35 Hoo Yu Heng from Dreamory Entertainment Group Sdn Bhd
**This class will be conducted in English.
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Who should watch?
Online sellers, e-commerce service providers, SME businesses, retailers, chain stores, entrepreneurs, university graduates, and anyone interested in the marketplace.
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Enquiry
Website: https://www.sidec.com.my/eceducation/
Email: [email protected]
Tel: 6011 - 1089 5185
**This program is an initiative by Selangor State Government and Sidec
