Live streaming is not a brand new concept. However, with major social media platforms integrating live-streaming functionality, this form of communication tops the popularity chart over the past few years. With gaining preference among social media users, marketing and managing live streaming content becomes more challenging day by day.
MODULE 4: Reach and Engage More Customers through Live Streaming
TOPIC: EC 402 - Content & marketing for live streaming
LANGUAGE: English
**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.
**Join Sidec EC Group Info Whatsapp Group and get notified about Sidec E-Commerce Programme. Click the link below to join: Whatsapp Link
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About this class
Access to live streaming has never been this easy. Facebook, Instagram, even Spotify have integrated live streaming functions to cater to growing demand from consumers. Not only that but more and more people are getting used to watching live streams. Content creators, entrepreneurs, and brands also jump on the bandwagon to capitalize on this highly interactive medium.
The highly versatile nature of live streaming generates content that traditional marketing tools cannot achieve. Hence, content planning and marketing for live streaming require a different set of tactics to maximize its potential. Remember, it takes careful planning, creative ideas, and strategic thinking to stand out from the fierce competitors.
Learn how to structure your content and market your live streaming events effectively from our speakers to grab the keys to success.
Key Takeaways
Top live streaming content type
How to structure live streaming to start conversations with your audience
Steps to market your live streaming event
Do’s and don’ts of live streaming
Evaluating the performance of your streaming
**This is a blended learning class, which is a combination of offline and online sessions, where participants get to interact with the speakers and to view the presented materials through both a physical venue and an online platform - Facebook Live on Sidec Facebook Page.
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Agenda
14:00 Introduction to Sidec
14:05 Engku Helmy from EA Group Company
15:05 Braden Koh from Foreward Realty
15:35 Dr. Khalil from Zulkifflee Entrebiz Academy
**This class will be conducted in English.
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Who should watch?
Online sellers, e-commerce service providers, SME businesses, retailers, chain stores, entrepreneurs, university graduates, and anyone interested in the marketplace.
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Enquiry
Website: https://www.sidec.com.my/eceducation/
Email: [email protected]
Tel: 6011 - 1089 5185
**This program is an initiative by Selangor State Government and Sidec
