The ASEAN International Films Festival and Awards is a festival that aims to promote films and film locations in ASEAN. Industry players will promote the results of their films to ASEAN buyers. Seminars will also be held for the benefit of the regional film industry, culminating with a Gala Dinner will be held for the award ceremony.
The main objective is to make Sarawak a choice filming location and attract potential entrepreneurs.
Other places of interest are promoted through advertisements with the aim of attracting tourists to the film location