The Malaysian retail industry is expected to grow from US$84.63 billion in 2023 to US$112.93 billion in 2028, with a compound annual growth rate of 5.94% during the forecast period (2023-2028). Malaysia's offline retail formats are generally divided into hypermarkets, supermarkets, convenience stores, other modern retail channels and traditional channels. According to statistics in 2021, the penetration rate of Malaysia's modern retail channel has reached 50%, ranking third in ASEAN after Singapore (81%) and Philippines (75%). Among them, convenience stores account for 18%, hypermarkets 16%, supermarkets 11%, and other modern retail channels 4%.

Geographical advantages: Southern Malay Peninsula (West Malaysia) and northern Borneo (East Malaysia). West Malaysia borders Thailand to the north, connects with Singapore to the south, overlooks the South China Sea to the east, and faces the Malacca Strait to the west. This geographical location makes Malaysia a transportation hub in Southeast Asia, with a well-developed maritime network and numerous ports that can connect with all parts of the world.

In recent years, the Malay government has continued to promote the transformation of the public and retailers, supporting e-wallets and advocating a cashless society. In Malaysia, the penetration rate of online payment has reached 85%. Commonly used digital payment methods in Malaysia include: Vcash, Samsung Pay, Alipay, WeChat, Visa Checkout, CIMB Pay, PayPal, MOLPay, GrabPay, GrabPay

Ⅰ.Commercial equipment and facilities exhibition area

Commercial equipment and facilities: food display, container rack display equipment, supermarket shopping cart, shopping basket, shopping bag, picking truck, cage car; Automatic bag storage cabinet; Supermarket checkout counter; Shop floor; Food technology; Clothing display, window design, commodity display, fitting room and display rack, catering industry, bars, supermarkets and other commercial institutions such as basic lighting, display cabinet and window lighting, as well as external environment landscape lighting; Refrigeration equipment, food preservation equipment, air conditioning facilities, etc.

Ⅱ. Visual Marketing and promotion technology Exhibition area

Visual marketing and promotion technology: POS marketing, store display, mall display props, mannequin, wig, clothing display props, Plexiglass props, store advertising supplies, POP advertising supplies, poster rack; Large format picture, lighting lighting, outdoor advertising equipment and technology, Christmas and New Year decoration supplies; All kinds of visual marketing and promotional facilities and technologies, all kinds of advertising equipment, neon, light boxes, digital signage, interactive media, multimedia, audio-visual technology; Gifts, giveaways, promotions, crafts, etc.

Ⅲ.commercial automation, security lT related exhibition area

Business automation, security and IT related: POS retail terminals, ATMs, cash register settlement systems, EFS; Goods management system; Touch computers, self-service vending machines, NFC related terminal equipment; Access control, anti-theft technology, loss prevention technology, alarm system, security system, emergency treatment system, intelligent channel system; Automatic identification equipment and technology, scanners, readers, sensors; Weighing equipment, banknote checking machine, automatic bundling machine, automatic sorting machine, commodity packaging equipment and other intelligent technology and equipment.

Ⅳ. Commercial space design and display equipment exhibition area

Commercial space design and display equipment: booth design, construction technology, commercial window display design, store design and decoration, store design, planning and construction, commodity display equipment and equipment, all kinds of exhibition/display/display board and display equipment, store decoration materials and technology, exhibition consulting, planning, marketing promotion technology and brand promotion activity planning.