MRCA SOUTHERN BUSINESS SUMMIT (MSBS) 2025

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Austin International Convention Centre - AICC
71, Jln Austin Heights 8/2, Taman Mount Austin, 81100 Johor Bahru, Johor Darul Ta'zim, Malaysia

MRCA Southern Business Summit (MSBS) 2025  

 
Grand Opening Ceremony 
- Arrival of VIPs & Guests  
- Opening remarks from key MRCA leaders  
- Official launch and sponsor recognition  

Keynote Speaker Sessions 
- Government Policies Shaping Johor’s Retail Future – YB Lee Ting Han  
- The RTS Effect: Retail Growth Factor – En. Irwan (JCorp)  
- Beyond Brick & Mortar: The Rise of Hybrid Retail in Mount Austin – Mr. Khai Xiang (Austin Height)  

Insightful Panel Discussions
- Johor-Singapore Retail Boom: How Major Retail Chains Are Preparing  
- Speakers: Oriental Kopi, Madam Kwan’s, YFS  
- Understanding Johor Bahru’s Diverse Shoppers: What Drives Their Spending?  
- Speakers: Family Mart, Woodfire, Hwa Thai  

Franchise Expo Malaysia (FEM) Sharing
- Latest trends & opportunities in franchising  

Networking Opportunities*
- Lunch break & evening networking session  

Closing & Future Event Introductions 
- Summary of key insights  
- Introduction to upcoming MRCA events

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Details

MRCA Southern Business Summit (MSBS) 2025

The MRCA Southern Business Summit (MSBS) 2025 is a premier business event bringing together industry leaders, retailers, and stakeholders to explore the evolving retail landscape in Johor and its growing connections with Singapore.  

This year’s summit, held at the Austin International Convention Centre (AICC) in Johor on 6th May 2025, will provide deep insights into government policies, retail innovations, and emerging market trends that will shape the region’s business future.  

What to Expect? 
Keynote Presentations – Hear from top experts on government policies, the impact of the Johor-Singapore Rapid Transit System (RTS), and the rise of hybrid retail models.  

Panel Discussions – Engage with retail giants such as Oriental Kopi, Madam Kwan’s, Family Mart, and Woodfire as they discuss industry challenges and growth strategies.  

Franchise Expo Malaysia (FEM) Sharing – Discover exciting franchising opportunities and business expansions in Malaysia.  

Networking & Business Growth – Connect with retailers, entrepreneurs, and investors looking to shape the future of the retail industry.  

With a focus on innovation, consumer behavior, and cross-border retail opportunities, MSBS 2025 is a must-attend event for business owners, investors, and retail professionals.  

Location

Austin International Convention Centre - AICC
71, Jln Austin Heights 8/2, Taman Mount Austin, 81100 Johor Bahru, Johor Darul Ta'zim, Malaysia

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Terms & Conditions:

  1. Eligibility:

    • The Member Rate applies only to MRCA members.

    • The Non-Member Rate applies to all other participants.

    • Member Price is STRICTLY FOR MRCA MEMBERS ONLY. If any participants are Non-Member and purchased at MRCA Member Price, a penalty of RM150 will be charged per ticket.

  2. Payment Terms:

    • All registrations must be accompanied by full payment to secure the discounted rate.

    • Payments are non-refundable but may be transferable to another participant upon request

  3. Registration Confirmation: Confirmation of participation will only be sent once payment is received.

  4. Event Changes: The organizer reserves the right to make changes to the event date, time, venue, or program schedule if necessary.

  5. Kindly present the printed ticket or show the online e-ticket QR code for verification purposes upon registration on the event day.

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Malaysia Retail Chain Association

Malaysia Retail Chain Association (MRCA) was founded in the year 1992. We strongly believe that our Association enables Malaysian retailers to expand and enhance their businesses through networking, education, training and pooling of resources and expertise.MRCA Official Website: https://www.mrca.org.my/home
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http://t2u.asia/e/42585 

MRCA SOUTHERN BUSINESS SUMMIT (MSBS) 2025

Austin International Convention Centre - AICC
71, Jln Austin Heights 8/2, Taman Mount Austin, 81100 Johor Bahru, Johor Darul Ta'zim, Malaysia
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Ticket Information

MRCA Southern Business Summit (MSBS) 2025

The MRCA Southern Business Summit (MSBS) 2025 is a premier business event bringing together industry leaders, retailers, and stakeholders to explore the evolving retail landscape in Johor and its growing connections with Singapore.  

This year’s summit, held at the Austin International Convention Centre (AICC) in Johor on 6th May 2025, will provide deep insights into government policies, retail innovations, and emerging market trends that will shape the region’s business future.  

What to Expect? 
Keynote Presentations – Hear from top experts on government policies, the impact of the Johor-Singapore Rapid Transit System (RTS), and the rise of hybrid retail models.  

Panel Discussions – Engage with retail giants such as Oriental Kopi, Madam Kwan’s, Family Mart, and Woodfire as they discuss industry challenges and growth strategies.  

Franchise Expo Malaysia (FEM) Sharing – Discover exciting franchising opportunities and business expansions in Malaysia.  

Networking & Business Growth – Connect with retailers, entrepreneurs, and investors looking to shape the future of the retail industry.  

With a focus on innovation, consumer behavior, and cross-border retail opportunities, MSBS 2025 is a must-attend event for business owners, investors, and retail professionals.  

Location

Austin International Convention Centre - AICC
71, Jln Austin Heights 8/2, Taman Mount Austin, 81100 Johor Bahru, Johor Darul Ta'zim, Malaysia

Terms and Condition

Terms & Conditions:

  1. Eligibility:

    • The Member Rate applies only to MRCA members.

    • The Non-Member Rate applies to all other participants.

    • Member Price is STRICTLY FOR MRCA MEMBERS ONLY. If any participants are Non-Member and purchased at MRCA Member Price, a penalty of RM150 will be charged per ticket.

  2. Payment Terms:

    • All registrations must be accompanied by full payment to secure the discounted rate.

    • Payments are non-refundable but may be transferable to another participant upon request

  3. Registration Confirmation: Confirmation of participation will only be sent once payment is received.

  4. Event Changes: The organizer reserves the right to make changes to the event date, time, venue, or program schedule if necessary.

  5. Kindly present the printed ticket or show the online e-ticket QR code for verification purposes upon registration on the event day.

 
Malaysia Retail Chain Association (MRCA) was founded in the year 1992. We strongly believe that our Association enables Malaysian retailers to expand and enhance their businesses through networking, education, training and pooling of resources and expertise.MRCA Official Website: https://www.mrca.org.my/home
Event Links
http://t2u.asia/e/42585 

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