“Kuat & Kaw” Creative Challenge

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Unleash your creativity and be part of the next generation of smartphone marketing! SEGi students are invited to visualize the slogan “Spec Kuat Kuat, Tahan Kaw Kaw!” or create the new mascot “Abang KAW” for ZTE’s upcoming phone campaign. Winning designs will be featured across ZTE’s national marketing materials and seen by millions!

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Details

The “Kuat & Kaw” Creative Challenge celebrates student creativity and innovation in design. Participants can choose between 2 exciting categories or both:

  1. Slogan Visualization Design
    Create a visual design for the slogan “Spec Kuat Kuat, Tahan Kaw Kaw!”
    (Focus: Power & Durability)

  2. IP Character Creation – “Abang KAW”
    Design a unique character that embodies reliability, energy, and companionship.


 


Winning artworks will be used officially in ZTE’s marketing campaigns — including posters, merchandise, social media, and even product packaging.

🗓️ Submission Deadline: 19 November 2025
📢 Winners Announcement: 24 November 2025
🎁 Prizes: including Nubia Air 5G, V70 Max, Nubia LiveClip


How to Submit

  • Email your design to: [email protected]

  • Email Title Format: “Kuat & Kaw” Creative Challenge | [Student's Name] | [Student's ID Number]

  • For any further enquiries, please contact Pei Wen at +60 11-3761 7316.

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T&C

  • The contest is open to all SEGi students and staff.

  • All submissions must be original and free of plagiarism.

  • Designs must be submitted in A4 format (300 DPI, PNG or JPG) 

  • File Naming Format: Name_Student ID_Programme.

  • Each participant may submit multiple entries, but only one prize per person will be awarded.

  • Winners grant ZTE and SEGi the right to use submitted artworks for marketing and promotional purposes (online & offline).

  • Judges’ decisions are final and binding.

  • Late or incomplete submissions will not be accepted.

  • All participants will receive ZTE nubia merchandise and e-certificates of achievement.

  • Confidentiality: Competition details and project content are strictly confidential until officially released.




How to Submit

  • Email your design to: [email protected]

  • Email Title Format: “Kuat & Kaw” Creative Challenge | [Student's Name] | [Student's ID Number]


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SEGi University and Colleges

SEGi Malaysia aims to empower learners with educational and training excellence relevant to industry needs in contributing positively to global communities.
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http://t2u.asia/e/47122 
 
SEGi Malaysia aims to empower learners with educational and training excellence relevant to industry needs in contributing positively to global communities.
Event Links
http://t2u.asia/e/47122 

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