Applying A/B Testing to Grow Your Business [Training @ KL]

Makespace, Jalan Sultan Ismail, 50250, Kuala Lumpur, WP Kuala Lumpur, Malaysia
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Applying A/B Testing to Grow Your Business [Training @ KL] will be organized at Makespace, LG16, 1018 Jalan Sultan Ismail, Kuala Lumpur on 23rd April 2016 (Saturday).

* For more information, please visit this website

- T H E T R A I N I N G -
A/B testing, also known as split testing, is a crucial part of the design process. You need to know how people will react to a potential change to your product or service. This course will cover the steps to creating effective A/B tests that will give you measurable results.

- C O U R S E O U T L I N E -
- Introduction to A/B testing - what does it actually mean and why it’s so important
- Choosing and characterizing metrics
- Designing an experiment
- Analyzing results

- T H E T R A I N E R -
Kuo Lumpur - Regional Performance Marketing, Senior Executive at Grab Kuo leads User Acquisition & Retention for Grab. Maximizing digital mobile performance through testing & optimising towards business objectives is his forte.He likes to say that he "eats acquisition for breakfast, retention for lunch and optimization for dinner".

Early Bird (until Apr 20th): RM 45
Regular Ticket: RM 60
*tickets are non-refundable

Bonus: Excited to start your crowdfunding campaign planning?! Get 75% off your ticket if you are one of the first 5 people to Tweet or post on Facebook about this workshop! Click here to start the sharing!!

Super Bonus: We’ll be having a lucky draw! If you’ve wanted to get some 1-on-1 growth hacking advice, now is your chance! When you buy your workshop ticket, indicate if you want to enter our lucky draw. 2 winners will score 30 minute free consultations with experienced Growth Hackers. Good luck!

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