SITEC E-Commerce Hackathon on Improving Online Consumer Confidence

Selangor Digital Creative Center (SITEC)
Selangor Digital Creative Center (SITEC), E-28-1, Jalan Multimedia 7/AG City Park, i-City, 40000, Shah Alam, Selangor, Malaysia
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SITEC E-Commerce Hackathon on Improving Online Consumer Confidence will be organized at Selangor Digital Creative Center (SITEC) - E-28-1 Jalan Multimedia 7/AG City Park, i-City, Shah Alam, Selangor on 8th - 9th August 2016 (Monday - Tuesday).

* For more information, please visit this website

Warmest Greetings from the Selangor Information Technology & E-commerce Council (SITEC).

1.            It is SITEC's great pleasure to announce that the E-commerce Hackathon on Improving Online Consumer Confidence, co-organised by SITEC and the Malaysia Digital Economy Corporation (MDEC) will be held on the 8th of August, 2016.  

Event Details:

Date      : 8th August 2016

Time      : 9.00 am – 5.00 pm

Venue  : Selangor Digital Creative Centre (SDCC)

Conference Programme and Panel of Speakers (To Be Confirmed)


8.30AM - 9.00AM             : Registration

9.00AM - 9.30AM             : Welcome speech and keynote address

9.30AM - 12.00PM           : Presentations by the invited panel of speakers

12.00PM - 1.00PM           : Lunch break

1.00PM - 3.00PM              : Workshop and brainstorming

3.00PM - 4.30PM              : Action plan presentation

4.30PM - 5.00PM              : Conclusion and closing speech


Morning session

9.00AM - 9.10AM             : Welcome speech by Dato’ Teng Chang Khim

9.10AM - 9.20AM             : Opening speech by Ms Wee Huay Neo, Director of eCommerce  


9.20AM - 9.30AM             : Keynote address by Puan Reihana binti Abdul Razak, Chairman,

                                                Tribunal of Consumer Claims

9.30AM - 10.20AM           : The Issue with Logistics by Hazly Damanhuri, Corporate

                                                Communication of Pos Malaysia

10.20AM - 11.10AM        : Platform Challenges by CK Wong, co-founder of eCommerceMILO

11.10AM – 12.00PM        : Navigating Payment Gateways by Chan Kok Long, CEO of iPay88

12.00PM – 1.00PM          : Lunch

*End of Morning session*

 Afternoon session

1.00PM- 1.30PM               : Consumer Issues: Survey Result by Yong Kai Ping, SITEC Chief


1.30PM - 3.00PM              : Three concurrent workshops, with attendees and major players

                                                  Discussing methods to address the issues presented

  • Workshop A: Marketplace Solutions
  • Moderator: Sunny Ooi ( Click Asia )
  • Invited major players:
    • Adrian Foong, GM,
    • Bernard Lee, Seller & Strategic Business Division, 11street
    • Bernard Yap, Chief Digital Officer, Logon
    • Richard Wong, COO, Youbeli
    • Hans-Peter Ressel, CEO, Lazada Malaysia (or representative )
    • Gaurav Bhasin, CEO, Mudah
    • Workshop B: Logistics Solutions
    • Moderator: Leow Wee Jonn (Photobook CEO)
    • Invited major players:
      • Encik Ahmad Najmi Mahfodz, Chief Operating Officer, Pos Laju  
      • Marmizahsalwa Ahmad Tarmizi, Manager of Special Project GDeX
      • Mathew Ho, Operation Manager at Skynet Worldwide (M) Sdn Bhd
      • Shuji Yamauchi, MD, Ta-Q-Bin
      • Nabil Faisal , Managing  Director of Zhyllem

    • Workshop C: Payment Gateway Solutions
    • Moderator: Goh Boon Peng (EC Class Manager, SITEC)
    • Invited major players:
      • Chan Kok Long, CEO, Ipay88
      • Eng Sheng Guan, CEO, Molpay
      • Lucay Tey,Paypal Malaysia

    3.00PM - 4.30PM              : Action plan presentation by conference attendees

    4.30PM - 5.00PM              : Closing speech by (speaker) and conclusion of the conference


    2.            E-Commerce has been a steadily growing sector in Malaysia for nearly two decades, with multiple plans from telecommunications companies offering mobile access to the Internet with almost nationwide coverage. As such, the average Malaysian is more often than not able to participate in E-Commerce whether as a buyer, seller, or both.

    However, as it remains a growing industry, there are of course problems that need to be addressed in the growth of E-Commerce as an up-and-coming industry in Malaysia. Among the issues faced by the E-Commerce sector include problems in logistics and delivery, addressing suitable payment methods, the operating of platforms of purchase and sale, known as e-marketplaces, as well as the confidence of the consumer.


    3.            This E-Commerce Hackathon aims to explore the issues faced by the E-Commerce ecosystem, and gauge the extent of the impact from the issues.

    At the same time, this conference also aims to explore the best practices employed by E-Commerce leaders from other countries, to gauge what may be adapted for implementation in the local E-Commerce ecosystem. The hackathon will will also aim to determine an action plan to raise consumer confidence, as well as to establish a guide to best practices in the Malaysian E-Commerce sector.

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