Great Eastern Life began its operations in 1908 as a branch office of The Great Eastern Life Assurance Company Limited. The Malaysian operations was subsequently transferred to a locally incorporated public company, namely Great Eastern Life Assurance (Malaysia) Berhad (93745-A) (Great Eastern Life) under the Scheme of Transfer of Business. The Company was certified by the Malaysia Book of Records in 1998 as the "Oldest and Largest Life Insurer" in Malaysia.