Exabytes Digital Day is back - This workshop will be organized in smaller size, so that everyone can learn in-depth skills and knowledge. And we are happy to have Hiew Chee Chong, Head of Analytics at Kasatria Technologies, to give an in-depth knowledge and skill about Google Analytic.
Agenda
9AM to 10AM : Check-in & Networking
10AM to 12PM : Google Analytics for Sales & Marketing
12PM to 1PM : Lunch break
1PM to 3PM : Google Analytics for Software Developers
3PM to 4PM: Q&A & Networking
**Attendees will need to have the basic understanding of GA, this workshop is not for beginner
What's your takeaway from this event?
Get started on the best practices of GA, and how you can use the data to help your business/platform
Learn how to do implementation and how to relate the data towards helping drive a business outcome
Interact with a GA expert face to face
Google Analytics for Sales & Marketing
How to use Google Analytics to improve understanding on:
a)Fundamentals of Digital Analytics
b)Online Marketing Performance
c)Lead Generation Activities
d)Customer’s Interests
e)Customer Experience
f)Building a Customer profile
g)Personalizing Experiences based on Data
h)Reconnecting with Prospects
Recommended attendees: Sales & Marketing, Account Exec from Media Agency
Google Analytics for Software Developers (C)
How to use Google Analytics to setup:
a) Custom Goals
b) Custom Events
c) Cross-Domain Tracking
d) Digital Campaign Tracking
e) E-Commerce Tracking
f) Content Experiments
g) Universal ID for Customer Profiling
h) Tagging with Google Tag Manager (GTM)
i) API Integration for data import/export
j) Mobile Tracking for Android
k) Mobile Tracking for iOS
Recommended attendees: Mobile Developers, Website Developers, Developers from Media Agency
Any enquiry, please contact us at [email protected] . Our PIC will attend to you as soon as possible.